General Manager

Company: Verilife
Location: Aurora
Posted on: June 1, 2025

Job Description:

We are committed to improving people's lives through cannabis."We wouldn't have gotten to where we are today without the passion people have for the plant."Together, we work to make the world safer and better. Whether that means focusing on compliance or compassion, guidelines or customer guidance, we approach it all with vigor-united in our purpose.We are seeking ambitious, motivated individuals to join the PharmaCann team. If you want to play a central role in developing the processes, technologies, and teams that will grow a burgeoning industry, then consider a career at PharmaCann.Careers at PharmaCannNewGeneral ManagerAurora, CO - Peoria StPharmaCann, Inc. owns and operates best-in-class production facilities and retail dispensaries for cannabis-based products. We currently operate in the States of Illinois, New York, Massachusetts, Ohio, Pennsylvania, Maryland, Colorado and Michigan as a medical and/or adult use cannabis provider to patients and customers. We are looking for energetic, results-driven individuals to join our rapidly growing team and industry.Job Description

• The General Manager is responsible for leading through PharmaCann's mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth.
• The GM leads a team of dispensary managers who specialize in DOR's (division of responsibility) and is accountable for all aspects of managing a single retail store (as well as all other projects/duties as assigned).
• This leader drives the business through a DOR focus on Hospitality (customer service, sales training, product knowledge, loyalty and leadership development), Product (visual presentation, product performance and promotions), and Operations (receiving orders, policy and procedures, expense control, compliance, and loss prevention). This position requires a passion for process excellence, a drive for results, and the ability to lead and influence.
• The General Manager is responsible for overseeing the financial success of the store and has full P&L responsibility. The GM is responsible for responding to business needs and strategizing around business trends in order to drive profitable top line sales growth.
• The General Manager must also have experience in assessing, recruiting and screening talent.Starting pay for this role is $65kDuties and responsibilities or (Essential Functions)Performance:
  • Meet or exceed goals related to total store sales, profitability, and operational excellence
  • Forecast and adjust payroll to maximize productivity, achieve sales & payroll goals, and complete workload
  • Build a team that embodies the PharmaCann brand by delivering exceptional service and driving customer loyalty therefore increasing return visits
  • Review and interpret financial and operational reporting regularly, including store visit and audit results
  • Identify underperforming metrics and develop strategies that leverage company programs, tools, and resources to improve and grow the businessPeople:
    • Create and ensure a cohesive work environment
    • Attract, hire, and retain a diverse team of top talent
    • Place the right people in the right roles, specifically the management DOR program
    • Train, coach, and develop direct reports using company programs, tools, and resources
    • Create an environment that inspires and encourages the growth and engagement of associates
    • Model an environment of open communication by sharing enterprise strategy and corporate messaging to associates
    • Promote a culture of teamwork by working alongside the management team, establishing priorities, and providing clear directionOperations:
      • Be proficient in, and ensure compliance with PharmaCann policies, regulations adherence, procedures, and compliance standards
      • Use the company's scheduling tool as directed to schedule the right associates in the right places, at the right times in order to provide an exceptional customer experience, reduce loss, and execute company directives
      • Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, compliance and loss prevention
      • Support continuous improvement by implementing company programs and influencing end-user's buy in
      • The General Manager may perform other related duties as required by the Company, field leadership, and especially with regard to serving the customer
      • Projects a positive image of the organization to employees, customers, industry, and community
      • Embodies the culture, values, and tenets of PharmaCann and full support of our purpose, goal, and key objectives
      • This role may be required to assist with other duties as assigned as well as in other functions of the operation including but not limited to: call center, inventory, sales consulting, delivery acceptance, outreach, security, visual merchandising and as interim GM for other locations
      • Starting pay is $53,000Qualifications
        • Minimum 21 years of age
        • Bachelor's in business or operations management or a related field preferred
        • 5 + years of managerial experience preferably in a retail-based industry with a customer-centric approach
        • 1+ year PharmaCann Management experience will be considered
        • 2+ years Dispensary Management experience will be considered
        • Demonstrated ability to achieve individual selling goals and metrics
        • Proven ability to drive sales results, able to analyze selling reports, identify business trends and react quickly to the needs of the business
        • Comfortable and confident in making decisions and mediating conflict within a team environment
        • Ability to address complex issues and allocate time to execute multiple tasks and changing priorities.
        • Exceptional interpersonal, communication and customer service skills
        • Ability to identify top talent and train/develop/retain great people
        • Proficient in windows - based software such as Excel, Word and Outlook
        • Business Acumen
        • Valid driver's license and ability to successfully pass a Motor Vehicle Record background checkWorking conditions
          • Ability to sit for long periods of time and get in and out of an automobile several times a day.
          • Will be required to drive and be outside for brief periods of time during all four seasons."Physical requirementsAbility to utilize arms at extended position for long periods. Must be able to lift up to 50 pounds, lift/carry product, totes and push/pull carts.Notice: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.We are an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.Create a Job AlertInterested in building your career at PharmaCann? Get future opportunities sent straight to your email.Accepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtf
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Keywords: Verilife, Parker , General Manager, Executive , Aurora, Colorado