VP/SVP Marketing & Sales

Company: Chuck Latham Associates
Location: Parker
Posted on: September 16, 2020

Job Description:

Minimum Requirements

Senior Vice President Sales and Marketing Jobs in Parker, CO. The Vice President of Marketing & Sales for H&C Animal Health provides strategic direction to all sales and marketing activities within E-commerce, pet specialty, and FDM. This position will continue to create brand identity and awareness through innovate ways to engage with the customer to meet revenue and profit goals for a fast-growing division of CLA. This is a leadership role responsible for developing, implementing and managing annual strategic, financial and operating plans. This will include analysis and P&L, and leading a cross-functional team with responsibility for aligning the organization on brand vision in channels, strategies, innovation and resources.. Summary of Essential Job Functions. Develop and execute brand vision, development, and marketing strategy, and retail and direct selling approach through a thorough knowledge, understanding, and passion for the consumer.. Develop and implement strategic marketing plans, sales plans, and forecasts to achieve objectives for the brand, product and service.. Support the design, development, and implementation of current products, new product development, and service lines.. Establish a center of digital and E-commerce excellence through a digital-first approach to campaigns, driving marketing strategies with our retail partners such as Amazon, and enhance company-wide digital marketing competencies. Oversee advertising and promotion activities including print, online, electronic media, and direct mail.. Develop and recommend product development, product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.. Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions while monitoring competitor products, sales and marketing activities.. In conjunction with the CLA sales force, develop a strategy and approach to trade shows and retails calls/sales presentations, and attend all shows and most large retailer presentations.. Identify, qualify, and work with and direct third-party manufacturers in regard to product design, quality, timing and production.. Build and maintain relationships with industry influencers and key strategic partners while negotiating and closing deals; as well as building out a sales team to continue to do so.. Develop periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.. Direct product research and development.. Full P&L responsibility to ensure profitability and expense management is maintained.. 10+ years of industry experience with a demonstrated track record of accomplishments.. Direct eCommerce strategy across all products and online assets in support of overall business growth and revenue targets.. Broad functional experience in areas of strategic planning and marketing, business, product, and market development; market research and planning; and promotions/advertising.. Must have strong interpersonal skills, good judgment and be capable of communicating with a diverse range of individuals.. Demonstrates the ability to anticipate and solve practical problems or resolve issues.. Process driven mindset to drive compliance and cross-collaboration.. Desire and passion to build superior brands and businesses that are differentiated in the marketplace and that consumers love.. Strong understanding of selling in eCommerce.. Ability to travel.. Preferred Job Requirements. Experience working with third party manufacturers.. Ability to be an entrepreneur and think and act like a business owner.. Ability to develop and grow a small brand into a significant one.. Masters degree in Business, Marketing, or, other related field.. Pet, Animal Health and Equine business focused industry knowledge a strong plus.. Education. Bachelors Degree in Business, Marketing, or relevant work experience. Get alerts to jobs like this, to your inbox.

Keywords: Chuck Latham Associates, Parker , VP/SVP Marketing & Sales, Other , Parker, Colorado