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Director, Strategy & Insights, Plant-Based Food & Beverage

Company: Danone North America
Location: Broomfield
Posted on: June 13, 2019

Job Description:

HAVE YOU HEARD OF DANONE NORTH AMERICA*

We make delicious & responsibly-produced foods & beverages that nourish people s lives. We formed in April 2017, when Danone acquired WhiteWave Foods and united two companies in North America with a shared commitment to purpose, growth, and good food. We are committed to redefining success in business as the largest Certified B Corp & public benefit corporation in the world. We are passionate change-agents united and motivated by making a positive impact every day. Our products are everywhere & include everyone. Some of our loved & trusted brands include: Dannon, Activia, Horizon Organic, Happy Family, International Delight, Silk, Vega, Oikos, Light & Fit, So Delicious Dairy Free, Stok, Two Good, Wallaby Organic, Left Field Farms, Good Plants Diary Free, Yo Crunch, Evian & Nutricia. People join & stay at Danone North America because they can find both professional & personal fulfillment in their daily experience. And our benefits aren t too shabby either -- think flexible (unlimited) time off & up to 26 weeks of paid parental leave to name a couple!

Please join us in nourishing lives & inspiring a healthier world through food!



This role is the voice of the consumer to the business. As a core member of the business unit leadership team, the Director will act as a strategic thought leader and partner in driving business growth for our two flagship brands (SILK AND SO DELICIOUS) and beyond..



* CHAMPION AN INSIGHTS CULTURE: Champion consumer-centricity in business decision-making and build consumer gut across all cross-functional business partners. Develop competitively advantaged insights to guide brand and innovation strategy in a manner that results in the achievement of business goals. Continuously translate consumer insights, trends, and market dynamics into growth opportunities for the business unit and the individual brands.

* BUILD THE LEARNING AGENDA: Actively leverage all existing data custom research, analytics, syndicated and secondary to develop a holistic market and consumer understanding that is actionable and impactful. Establish the insight and foresight agenda necessary to close knowledge gaps, support category and brand growth initiatives, and answer critical marketing questions. Champion insight-driven innovation through all phases of the innovation cycle, from early stage opportunity identification, through commercialization and launch, to post-launch tracking and assessment.

* DRIVE RESULTS AND INFLUENCE DECISIONS: Proactively identify core business questions and identify research techniques and methods that best answer those questions and result in actionable recommendations. Articulate rationale for and defend research methods in business partner discussions. Ensure key insights and implications (positive and negative) are heard by key stakeholders. Influence General Management, Brand Marketing, and Cross-Functional Leaders by actively and persuasively representing the consumer and marketplace dynamics.

* ELEVATE THE FUNCTION: Lead research strategy, design, and analysis in a manner that exemplifies a best-in-class insights function. Tell stories with data. Explore and implement innovative, agile insights tools and techniques that leverage new ways of connecting with consumers and new approaches to leveraging big data.

* COACH AND INSPIRE: Create valuable and actionable learning opportunities for the marketing organization related to market and competitive intelligence, trends, consumer cohorts, etc. Lead, coach, and develop the Strategy & Insights team, with a focus on driving business results and influencing BU leadership.

* BUILD PARTNERSHIPS: Collaborate with cross-functional partners across Brand, Sales, Finance, Category Management, and Product Development to deliver on business objectives and drive business growth. Work in partnership with the global Strategy & Insights team to influence the global insights agenda and actively drive global initiatives in the US.





ABOUT YOU:

* B.S./B.A. (required) Marketing, Business or related field influence brand and category management

* M.S./MBA (preferred) in Marketing, Business or related field

* 10+ years of experience in market research, consumer insights or related area in CPG



* You are currently leading at a Director level with experience championing and leading company initiatives

* Strong ability to influence senior leadership

* You successfully manage multiple business partners and drive consensus across priorities

* Demonstrated experience in leading a team of highly skilled research managers

* You are Comfortable with and effectively manage ambiguity

LET\'S REVIEW MORE PERKS...

* Open, dynamic company culture: If you re interested in making an impact, there s no limit to what you can do!

* Agility: Our global business provides you with ample opportunities for growth and career development.

* Health: Are Health & Wellness personal goals of yours* Align your personal goals with our company mission!

* Give Back: By participating in Danone's community events!

* Contribute to a Healthier World: We believe a healthy diet begins with a healthy environment. Be a part of our environmental strategy!

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com.

Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Nearest Major Market: Denver
Job Segment: Strategic Planning, Manager, Market Research, QA, Strategy, Management, Marketing, Quality

Keywords: Danone North America, Parker , Director, Strategy & Insights, Plant-Based Food & Beverage, Professions , Broomfield, Colorado

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